In contrast to many European markets, where a journey to Cannes can be relatively budget-friendly,

for Brazilians, the prospect of having all their expenses covered to join the world's most prestigious Advertising Festival may represent the pinnacle of a career.

 

A dream shared with all the Miami Ad School students in São Paulo.

 

What's more, the prints are full of “visual representations” of famous expressions and sayings used

in Brazilian advertising.